Privacy Policy

Welcome to Aarav Jewellers ("we," "our," or "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, interact with us online or offline, or otherwise contact us. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We may collect and process the following types of information to provide you with our products, services, and to improve your experience with Aarav Jewellers:

1.1 Personal Information

• Full name, title, and gender
• Mobile number and alternate contact numbers
• Email address and mailing address
• Date of birth and anniversary dates (for gifting recommendations)
• Government-issued ID details (as required for high-value purchases under regulatory guidelines)
• Photographs and images shared during custom design consultations

1.2 Transaction Information

• Purchase history, order details, and billing information
• Payment method details (we do not store complete card numbers; these are processed by secure payment gateways)
• Exchange and return records
• Jewellery appraisal and certification details

1.3 Technical Information

• IP address, browser type, and device information
• Pages visited, time spent, and navigation patterns on our website
• Cookie data and pixel tracking information
• Location data (approximate, based on IP or device settings, with your consent)

1.4 Communication Data

• Records of inquiries submitted through our website contact forms
• Customer service correspondence via email, phone, WhatsApp, or SMS
• Feedback, reviews, and survey responses
• Newsletter subscription preferences and engagement data

2. How We Use Your Information

We use the information we collect for the following purposes, always in compliance with applicable data protection laws:

• To process and fulfill your jewellery orders, custom design requests, and inquiries
• To communicate order status, delivery updates, and service notifications
• To verify your identity and prevent fraud or unauthorized transactions
• To provide customer support and respond to your queries, complaints, or feedback
• To send promotional communications, offers, new collection launches, and seasonal discounts (with your consent)
• To personalize your shopping experience and provide tailored product recommendations
• To improve our website, products, services, and overall customer experience
• To comply with legal obligations, regulatory requirements, and government directives
• To maintain security, prevent abuse, and protect the rights of Aarav Jewellers and our customers

3. Legal Basis for Processing

We process your personal data only when we have a lawful basis to do so. The legal bases we rely on include:

• Contractual Necessity: Processing necessary to fulfill your purchase order or provide requested services
• Consent: Where you have explicitly given consent for us to process your data for specific purposes, such as marketing communications
• Legitimate Interest: Processing necessary for our legitimate business interests, such as improving services and preventing fraud, without overriding your rights
• Legal Obligation: Processing required to comply with applicable laws, regulations, or legal proceedings

4. Notification and Communication Consent

We respect your communication preferences and provide easy mechanisms to opt out of marketing communications at any time. However, please note that certain transactional communications (order confirmations, delivery updates, security alerts) cannot be opted out of as they are essential to fulfilling your orders and ensuring security.

Marketing communications may include but are not limited to: new collection announcements, festive season offers, exclusive previews, loyalty program updates, jewellery care tips, event invitations, and personalized recommendations based on your browsing and purchase history.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist us in operating our business (payment processors, shipping partners, email service providers, analytics tools) under strict confidentiality agreements
• Certification Bodies: With BIS, GIA, IGI, and other certification agencies for hallmarking and diamond grading purposes
• Legal Requirements: When required by law, court order, government regulation, or legal process
• Business Transfers: In connection with any merger, acquisition, or sale of assets, your information may be transferred as part of the transaction with appropriate protections
• Protection of Rights: To protect the rights, property, or safety of Aarav Jewellers, our customers, or others

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential Cookies: Required for basic website functionality, such as page navigation and secure access
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
• Preference Cookies: Remember your settings and preferences for a personalized experience

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. Data Security

We implement industry-standard security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Secure, encrypted storage for personal and financial data
• Regular security audits and vulnerability assessments
• Access controls limiting data access to authorized personnel only
• Employee training on data protection and security best practices

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest reasonable standards of protection.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• Transaction records are retained for a minimum of 8 years as required under applicable tax and commercial laws
• Communication records are retained for 3 years from the last interaction
• Marketing consent records are retained for 5 years from the date of consent or until withdrawal
• Website analytics data is anonymized after 26 months

Upon expiration of the retention period, your data is securely deleted or anonymized in accordance with our data disposal procedures.

9. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data (subject to legal retention requirements)
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request your data in a structured, machine-readable format
• Right to Object: Object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Withdraw your consent at any time where processing is based on consent

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days.

10. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, payment gateways, and certification body websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit through links on our website.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a minor, we will take immediate steps to delete such information from our systems.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place, including standard contractual clauses and adherence to applicable data transfer frameworks, to protect your data during international transfers.

13. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting the revised policy on our website with an updated "Last Updated" date. We encourage you to review this page periodically for the latest information on our privacy practices. Continued use of our website or services after any changes constitutes your acceptance of the updated policy.

14. Grievance Officer

If you have any complaints or concerns regarding our data practices, you may contact our Grievance Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Board of India or the relevant authority in your jurisdiction.

15. Contact Us

For any questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us: